Graham, Judy, Ph.D.
Critical thinking in consumer behavior : cases and experiential exercises /
Judy Graham.
- 2nd ed.
- Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010.
- 173 p. : ill. ; 28 cm.
Includes bibliographical references.
0136027164 9780136027164
GBB195568
Consumer behavior--Case studies.
658.8342