Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 15th ed. 
 - Boston, Mass. :  McGraw-Hill,  2005. 
 - xli, 793 [22] p. :  col. ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> McCarthy's name appears first on the earlier edition. 
<br/><br/>Includes bibliographical references (p. 725-787) and indexes. 
<br/><br/><label>ISBN: </label>9780072947038 
<br/><br/><label>LCCN: </label>2004040321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8