Brand Hollywood : selling entertainment in a global media age /
Paul Grainge.
- London ; New York : Routledge, 2008.
- xii, 212 p. : ill. ; 24 cm.
The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.