Orlik, Peter B. <br/><br/>
Broadcast copywriting / 
Peter B. Orlik 
 - 3rd ed. 
 - Boston :  Allyn and Bacon,  c1986. 
 - xv, 618 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205087507 
<br/><br/><label>LCCN: </label>85022935 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Authorship<br/>Broadcast advertising.
<br/><br/><label>Dewey Class. No.: </label>808.066791 OR BR