Bland, Michael. Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg. - 3rd ed. - London : Kogan Page, 2005. - x, 150 p. ; 24 cm. - PR in practice series . Includes bibliographical references (p. 141-142) and index. ISBN: 9780749443801 LCCN: 2005005042 Subjects--Topical Terms: Public relations.Mass media and business. LC Class. No.: HD59 / .B565 2005 Dewey Class. No.: 791.4502/8