TY  - BOOK
AU  - Mathews,Brian
TI  - Marketing today's academic library: a bold new approach to communicating with students 
SN  - 9780838909843
U1  - 021.7 
PY  - 2009///
CY  - Chicago
PB  - American Library Association
KW  - Academic libraries
KW  - Marketing
KW  - Public relations
KW  - Libraries and students
KW  - Advertising
KW  - Libraries
KW  - Students
KW  - Library services
KW  - Public Relations
N1  - Includes bibliographical references and index
N2  - A guide to marketing for academic libraries that focuses on showcasing how the library fits within the daily lives of students, addressing the question of whether libraries need to advertise, and discussing the library as a product, marketing research, brand strategies, message design, and other topics
UR  - https://uowd.box.com/s/wua39222hn4dlnwq4gmkwimjlfpu6j0g
ER  -