Potter, W. James. <br/><br/>
Media literacy / 
W. James Potter. 
 - 6th ed. 
 - Thousand Oaks, Calif. :  Sage Publications,  2013. 
 - xxi, 423 [106] p. :  ill. ;  23 cm. 
<br/><br/>
<br/><br/> Potter (media, U. of California at Santa Barbara) leads students through key aspects of developing media literacy: understanding audiences; media industries; news, advertising, entertainment, and interactive media content; the effects of the media; and key issues like ownership of the media, violence in the media, and how money is driving the development of sports. This edition has a new section on emerging issues like blogging, social media, and how to assess credibility in the new media environment; more on social media; new coverage of threats to privacy and piracy; and two new techniques for students to increase their personal media literacy. 
<br/><br/><label>ISBN: </label>9781452206257 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>2011041810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy.
<br/><br/><label>Dewey Class. No.: </label>302.23