Pride, William M. <br/><br/>
Foundations of marketing / 
William M. Pride, O.C. Ferrell. 
 - 5th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2013. 
 - 1 v. (various pagings) :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781111580162 
<br/><br/><label>LCCN: </label>2011936464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P6584 2013