Unerman, Sue. <br/><br/>
Tell the truth :  honesty is your most powerful marketing tool / 
Sue Unerman and Jonathan Salem Baskin. 
 - Dallas, Tex. :  BenBella Books,  c2012. 
 - vii, 248 p. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781936661466 
<br/><br/><label>LCCN: </label>2011278784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Moral and ethical aspects.<br/>Branding (Marketing)