TY  - BOOK
AU  - Unerman,Sue
AU  - Baskin,Jonathan Salem
TI  - Tell the truth: honesty is your most powerful marketing tool 
SN  - 9781936661466
PY  - 2012///
CY  - Dallas, Tex.
PB  - BenBella Books
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Branding (Marketing)
N1  - Includes index
ER  -