Readings and cases in sustainable marketing :  a strategic approach to social responsibility / 
[editors] Clare D'Souza, Mehdi Taghian, Michael Polonsky. 
 - 1st ed. 
 - Prahan, Vic. :  Tilde Publishing and Distribution,  c2011. 
 - ii, 384 p. :  ill. ;  25 cm. 
<br/><br/> "Tilde University Press"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change." -- P. 4 of cover. 
<br/><br/><label>ISBN: </label>9780734610850 0734610858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing.<br/>Social responsibility in business.<br/>Sustainable development.<br/>Corporations--Environmental aspects.
<br/><br/><label>Dewey Class. No.: </label>658.4083