Tourism marketing : an Asia-Pacific perspective /
Cathy Hsu ... [et al.].
- Milton, Qld. : Wiley, 2008.
- xvi, 480 p. : ill., charts ; 24 cm.
- Wiley Australia tourism series .
- Wiley Australia tourism series. .
Includes index.
Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description.
9780470814901 047081490X
Tourism--Marketing. Tourism--Marketing.--Pacific Area Tourism--Marketing.--Asia