Sennett, Frank.

Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett. - New York : St. Martin's Press, 2012. - 310 p. ; 25 cm.

The exclusive account of the rise of discount giant Groupon and the story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.



9781250000842 (trade : hardcover) 9781250017413 (trade pbk.) 9781250014948 (e-book) 125000084X 1250017416 1250014948

2012009440




Coupons (Retail trade)
Internet marketing.
Internet advertising.
Coupons (Retail trade)
Internet marketing.
Advertising.

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