Durant, Alan. <br/><br/>
Meaning in the media :  discourse, controversy and debate / 
Alan Durant. 
 - Cambridge :  Cambridge University Press,  2010. 
 - xii, 254 p. ;  23 cm. 
<br/><br/>Acknowledgements; Introduction; Part I. Communication Failure and Interpretive Conflict: 1. From personal disagreement to meaning troublespot; 2. Signs of trouble; 3. Different kinds of meaning question; Part II. Making Sense of 'Meaning': 4. Meaning and the appeal to semantics; 5. Interpretive variation; 6. Time-based meaning; Part III. Verbal Disputes and Approaches to Resolving Them: 7. Meaning as a knockout competition; 8. Standards of interpretation; Part IV. Analysing Disputes in Different Fields of Law and Regulation: 9. Defamation: 'reasonably capable of bearing the meaning attributed'; 10. Advertising: 'not only what is said, but what is reasonably implied'; 11. Offensiveness: 'if there is a meaning, it is doubtless objectionable'; Part V. Conclusion: 12. Trust in interpretation; References. 
<br/><br/> Addresses the issue of what we should make of competing claims about meaning when debated in highly charged circumstances. 
<br/><br/><label>ISBN: </label>978-0521136402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and language.<br/>Meaning (Psychology)<br/>Signification (psychology).<br/>Discourse analysis.<br/>Debates and debating.
<br/><br/><label>Dewey Class. No.: </label>302.23 DU ME