Zanoni, Andrea.

Strategic analysis : processes and tools / Andrea Beretta Zanoni. - New York : Routledge, c2012. - x, 136 p. : ill. ; 24 cm. - Routledge research in strategic management ; 1. .

Includes bibliographical references and index.

Planning strategy -- Quantitative tools of strategic analysis -- Qualitative tools of strategic analysis -- The competitive structure -- Scenario analysis -- Competitive analysis -- Analysis of impacts.

9780415880633 0415880637 9780203802908 (ebk) 020380290X (ebk)

2011013349

015830151 Uk


Strategic planning.

HD30.28 / .Z36 2012

658.4/012