Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference /
Karen Post.
- New York : McGraw-Hill, c2012.
- xxiv, 262 p. ; 24 cm.
Includes bibliographical references (p. 229-247) and indexes.
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.
Reveals how brands on the brink of destruction bounced back, and provides valuable lessons for anyone tasked with reviving a brand.