Goddard, Jules. <br/><br/>
Uncommon sense, common nonsense :  why some organisations consistently outperform others / 
Jules Goddard; Tony Eccles. 
 - London :  Profile,  c2012. 
 - xvii, 233 p ;  22 cm. 
<br/><br/> Suitable for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists, this title puts forward the notion that the application of uncommon sense is the secret to competitive success. 
<br/><br/><label>ISBN: </label>9781846686016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Industrial management.