TY  - BOOK
AU  - Goddard, Jules.
AU  - Eccles, Tony.
TI  - Uncommon sense, common nonsense: why some organisations consistently outperform others 
SN  - 9781846686016
PY  - 2012///
CY  - London
PB  - Profile
KW  - Strategic planning
KW  - sears
KW  - Industrial management
N2  - Suitable for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists, this title puts forward the notion that the application of uncommon sense is the secret to competitive success
ER  -