Ethical chic : the inside story of the companies we think we love /
Fran Hawthorne.
- Boston : Beacon Press, c2012.
- xxvi, 181 p. ; 24 cm.
Includes bibliographical references (p. 172-181).
Analyzes six favorite businesses, Apple, Starbucks, Trader Joe's American Apparel, Timberland, and Tom's of Main on their business ethics and social responsibilities.
9780807000946
2011048739
Corporations--Moral and ethical aspects--United States--Case studies. Business ethics--United States--Case studies. Social responsibility of business--United States--Case studies. Corporate image--United States--Case studies. Brand loyalty--United States--Case studies. Corporations--Ethical aspects--United States--Case studies. Business ethics--United States--Case studies. Social responsibility of business--United States--Case studies. Brand name products--Case studies.