Whitaker, Wayne R.,  1940- <br/><br/>
Mediawriting :  print, broadcast, and public relations / 
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. 
 - 4th ed. 
 - New York, NY :  Routledge,  c2012. 
 - xix, 380 p ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead-- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Fundamentals of writing and editing -- Writing basic news stories -- Interviewing: gathering information from people -- Research: gathering information from documents and other sources -- Using quotations and sources in news stories -- Features: alternatives to the inverted pyramid story -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new new media -- Preparing news releases -- Writing for organizational publications -- Public relations speeches and advocacy statements -- Composing advertising copy -- Afterword: communication, the future, and you. 
<br/><br/><label>ISBN: </label>9780415888035 9780415888035 (pbk. : alk. paper) 9780203148976 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Broadcast journalism--Authorship.<br/>Public relations--Authorship.<br/>Journalism--Authorship.
<br/><br/><label>LC Class. No.: </label>P96.A86  / W48 2012 
<br/><br/><label>Dewey Class. No.: </label>808/.066302