Drewniany, Bonnie L. <br/><br/>
Creative strategy in advertising / 
Bonnie L. Drewniany, A. Jerome Jewler. 
 - 10th ed. 
 - Boston, MA :  Wadsworth/Cengage Learning,  c2011. 
 - xvi, 328 p. :  ill. ;  26  cm. 
<br/><br/> Jewler's name appears first on earlier editions. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. 
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<br/><br/><label>ISBN: </label>9781439082706 1439082707 
<br/><br/><label>LCCN: </label>2009943636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>Dewey Class. No.: </label>659.13/2