Parkinson, Michael G.

International and intercultural public relations : a campaign case approach / Michael G. Parkinson, Daradirek Ekachai. - Boston : Pearson/Allyn & Bacon, c2006. - xxiii, 384 p. : ill ; 24 cm.

Includes bibliographical references and index.

0205375200 (casebound)

2005048917


Public relations.
Intercultural communication.

HM1221 / .P36 2006

659.2