Clodfelter, Richard.

Retail buying : from basics to fashion / Richard Clodfelter. - 4th ed. - New York : Fairchild Books, c2013 [i.e. 2012]. - xix, 546 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Includes CDROM in front pocket.

Includes bibliographical references (p. 545-546) and index.

"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.

9781609012779 1609012771


Purchasing.
Merchandising.

658.72