Retail buying : from basics to fashion /
Richard Clodfelter.
- 4th ed.
- New York : Fairchild Books, c2013 [i.e. 2012].
- xix, 546 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes CDROM in front pocket.
Includes bibliographical references (p. 545-546) and index.
"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.