Jolibert, Alain. <br/><br/>
Marketing management :  a value-creation process / 
Alain Jolibert ... [et al.]. 
 - 2nd ed. 
 - Houndmills, Basingstoke ;  New York, NY :  Palgrave Macmillan,  2012. 
 - xx, 441 p. :  ill. ;  28 cm. 
<br/><br/> Rev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. 2007.  Includes index. 
<br/><br/>Creating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions. 
<br/><br/><label>ISBN: </label>9780230240957 
<br/><br/><label>LCCN: </label>2012008996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D83 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8