Gamification by design : implementing game mechanics in web and mobile apps /
Gabe Zichermann and Christopher Cunningham.
- 1st. ed.
- Sebastopol, Calif. : O'Reilly Media, 2011.
- xix, 182 p. : col. ill. ; 24 cm.
Includes index.
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
9781449397678
2012382507
Application software--Development. Internet games--Design. Internet games--Psychological aspects. Mobile games--Design. Mobile games--Psychological aspects. Social media--Marketing. Web sites--Design.