Zichermann, Gabe, 1974-

Gamification by design : implementing game mechanics in web and mobile apps / Gabe Zichermann and Christopher Cunningham. - 1st. ed. - Sebastopol, Calif. : O'Reilly Media, 2011. - xix, 182 p. : col. ill. ; 24 cm.

Includes index.

"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.

9781449397678

2012382507


Application software--Development.
Internet games--Design.
Internet games--Psychological aspects.
Mobile games--Design.
Mobile games--Psychological aspects.
Social media--Marketing.
Web sites--Design.

006.7