Marketing channels : a management view /
Bert Rosenbloom.
- 8th ed.
- Australia : South-Western Cengage Learning, c2013.
- xxiii, 660 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.