Briggs, Rex,  1971- <br/><br/>
What sticks :  Why most advertising fails and how to guarantee yours succeeds / 
Rex Briggs and Greg Stuart. 
 - Chicago :  Kaplan Pub.,  c2006. 
 - xxi , 275 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references( p. 259-265 ) and index. 
<br/><br/><label>ISBN: </label>9781419584336 
<br/><br/><label>LCCN: </label>2006015680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B666 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/4