TY  - BOOK
AU  - Briggs,Rex
AU  - Stuart,Greg
TI  - What sticks: Why most advertising fails and how to guarantee yours succeeds 
SN  - 9781419584336
AV  - HF5415 .B666 2006
U1  - 658.8/4 22
PY  - 2006///
CY  - Chicago
PB  - Kaplan Pub.
KW  - Marketing
KW  - Advertising
N1  - Includes bibliographical references( p. 259-265 ) and index
ER  -