Airport marketing : strategies to cope with the new millennium environment /
David Jarach.
- Aldershot, Hampshire, England ; Burlington, VT : Ashgate, c2005.
- xii, 140 p. : ill. ; 24 cm.
The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta.