Preston, Chris,  1961- <br/><br/>
Event marketing :  how to successfully promote events, festivals, conventions, and expositions / 
C. A. Preston. 
 - 2nd ed. 
 - Hoboken, NJ :  John Wiley & Sons,  c2012. 
 - xix, 300 p. :  ill. ;  25 cm. 
 - Wiley event management series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470891070 
<br/><br/><label>LCCN: </label>2012000700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.
<br/><br/><label>LC Class. No.: </label>GT3405  / .P74 2012 
<br/><br/><label>Dewey Class. No.: </label>659