Business-to-business marketing /
Ross Brennan, Louise Canning and Raymond McDowell.
- 2nd ed.
- London ; Los Angeles : SAGE, c2011.
- xxi, 386 p. : ill. ; 25 cm.
- Advanced marketing series .
Previous ed.: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.