Bateson, John E. G. Services marketing / John E.G. Bateson; K. Douglas Hoffman. - 4th ed., International ed. - Mason, Ohio : South-Western Cengage Learning, c2011. - xviii, 468 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9780538476454 Nat. Bib. No.: GBB080961 bnb Subjects--Topical Terms: Service industries--Marketing. Dewey Class. No.: 658.8