TY - BOOK AU - Atkinson,Ian TI - Copy righter SN - 9781907794148 (pbk.) AV - HF5825 .A785 2011 U1 - 659.13/2 23 PY - 2011/// CY - London, New York PB - LID KW - Advertising copy KW - Handbooks, manuals, etc N1 - "Become a master wordsmith and harness copywrighting secrets that will win you hearts, minds... and business"--Cover ER -