TY  - BOOK
AU  - Isdell,Edward Neville
AU  - Beasley,David
TI  - Inside Coca-Cola: a CEO's life story on building the world's most popular brand 
SN  - 9781250013712 (pbk.)
U1  - 338.7/66362/092B 
PY  - 2012///, c2011
CY  - New York
PB  - St. Martin's Griffin
KW  - 1
KW  - Chief executive officers
KW  - Biography
KW  - Soft drink industry
N1  - Includes index
N2  - CEO of the Coca-Cola bottling company, Neville Isdell, discusses his career with the company, how he started at the bottom in South Africa and worked his way up to CEO and how he helped save the company from ruin in 2004 before retiring in 2009
UR  - https://uowd.box.com/s/voi1l0hzdxefb6h2nsi3g137q5lpq5h8
ER  -