Kahney, Leander. <br/><br/>
Inside Steve's brain / 
Leander Kahney. 
 - Pbk. ed. 
 - New York :  Portfolio/Penguin,  2012. 
 - 312 p. ;  18 cm. 
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<br/><br/>Focus : how saying "no" saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only "A" players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer. 
<br/><br/> Discusses the personality and career path of Steve Jobs, co-founder of Apple Computer, Inc., and examines how by utilizing his colorful personality traits and principles in his business models, he became a self-made millionaire. 
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<br/><br/><label>ISBN: </label>9781591845515 (pbk.) 1591845513 
<br/><br/><label>Subjects--Personal Names: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer industry--United States.<br/>Computer industry--United States.
<br/><br/><label>Dewey Class. No.: </label>338.7/61004/092