Lashinsky, Adam.

Inside Apple : how America's most admired-and secretive-company really works / Adam Lashinsky. - 1st ed. - New York : Business Plus, 2012. - viii, 223 p. : ill. ; 24 cm.

Includes index.

Rethink leadership -- Embrace secrecy -- Focus obsessively -- Stay start-up hungry -- Hire disciples -- Own your message -- Overwhelm friends/dominate foes -- Plan for after your successor -- Inspire imitators -- One more thing.

Explains how Apple uses secrecy, accountability, and a quirky management structure to become and stay the world's most valuable public company.



9781455512157 (trade) 145551215X

2011044773


Computer industry--Management.--United States
Corporate culture--United States.
Success in business--United States.
Computer industry--Management.--United States
Corporate culture--United States.
Success.
Business--United States.

338.7/6100416/0973