Inside Apple : how America's most admired-and secretive-company really works /
Adam Lashinsky.
- 1st ed.
- New York : Business Plus, 2012.
- viii, 223 p. : ill. ; 24 cm.
Includes index.
Rethink leadership -- Embrace secrecy -- Focus obsessively -- Stay start-up hungry -- Hire disciples -- Own your message -- Overwhelm friends/dominate foes -- Plan for after your successor -- Inspire imitators -- One more thing.
Explains how Apple uses secrecy, accountability, and a quirky management structure to become and stay the world's most valuable public company.
9781455512157 (trade) 145551215X
2011044773
Computer industry--Management.--United States Corporate culture--United States. Success in business--United States. Computer industry--Management.--United States Corporate culture--United States. Success. Business--United States.