Solomon, Michael R. <br/><br/>
Marketing :  real people, real decisions / 
Michael R Solomon; et al. 
 - 2nd European ed. 
 - Harlow, England ;  New York :  Pearson,  2013. 
 - xxvi, 617 p. :  ill. ;  26 cm. 
<br/><br/>Chapter 1: What is Marketing? Chapter 2: Strategy and environment Chapter 3: Marketing Research Chapter 4: Consumer Behaviour Chapter 5: Business-to-Business Marketing Chapter 6: Segmentation, Targeting, Positioning and CRM Chapter 7: Creating the Product Chapter 8: Managing the Product Chapter 9: Services Marketing Chapter 10: Pricing the Product Chapter 11: Integrated Marketing Communications Chapter 12: Advertising and PR Chapter 13: Sales Promotions and Sales Management Chapter 14: Retail and Distribution Appendix 1 Appendix 2. 
<br/><br/><label>ISBN: </label>9780273758167 
<br/><br/><label>LCCN: </label>2012038513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Vocational guidance.
<br/><br/><label>LC Class. No.: </label>HF5415.35  / .S65 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8