Basic marketing : a global-managerial approach.
- 16th ed., international ed. Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy
- Boston, [Mass.] ; London : McGraw-Hill Irwin, c2008.
- 1 v.790 p. (various pagings) : col. ill., col. maps ; 28 cm.
Previous ed.: published as by William D. Perreault, Jr. and E. Jerome McCarthy. 2005. Folded chart perf-bound into book. Formerly CIP.