TY  - BOOK
AU  - Mullins, John W.
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
TI  - Marketing management: a strategic decision-making approach 
SN  - 9780071101097 (pbk.)
U1  - 658.802 22
PY  - 2008///
CY  - Boston, London
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2005; Formerly CIP; Includes bibliographical references and index
ER  -