Hoyer, Wayne D.
Consumer behavior /
Wayne D. Hoyer, Debbie J. MacInnis, Rik Pieters.
- 6th ed.
- Boston : Houghton Mifflin, c2013.
- xix, 497 p. : ill. ; 27 cm.
Includes bibliographical references (p. 555-656) and indexes.
9781133274490
Consumer behavior.
HF5415.32 / .H69 2004
658.8/342