Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th ed. with contributions by Jörg Dietzel - New York : McGraw-Hill/Irwin, c2012. - xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cm.

Previous ed.: 2009. "Global edition"-Cover.

Includes bibliographical references and index.

9780071314404 (pbk.) £47.99 0071314407 (pbk.) £47.99

GBB244430 bnb


Communication in marketing.
Sales promotion.
Advertising.

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