Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 9th ed.  with contributions by Jörg Dietzel 
 - New York :  McGraw-Hill/Irwin,  c2012. 
 - xxxv, 769 p. :  ill. (chiefly col.), col. ports. ;  28 cm. 
<br/><br/> Previous ed.: 2009.  "Global edition"-Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071314404 (pbk.)  £47.99 0071314407 (pbk.)  £47.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB244430  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1