Rau, Pei-Luen Patrick. <br/><br/>
Cross-cultural design for IT products and services / 
Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong. 
 - Boca Raton, FL :  Taylor & Francis,  2012. 
 - xx, 239 p. :  ill. ;  24 cm. 
 - Human factors and ergonomics series .
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<br/><br/> With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services. 
<br/><br/><label>ISBN: </label>9781439838730 (hardback) 
<br/><br/><label>LCCN: </label>2012009681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Human-computer interaction.<br/>User interfaces--Cross cultural studies.<br/>Intercultural communication.<br/>Communication in design.<br/>COMPUTERS / Social Aspects / Human-Computer Interaction.<br/>TECHNOLOGY & ENGINEERING / Industrial Health & Safety.
<br/><br/><label>Dewey Class. No.: </label>004.01/9