Baines, Paul,  1973- <br/><br/>
Essentials of marketing / 
Paul Baines, Chris Fill, Kelly Page. 
 - Oxford :  Oxford University Press,  c2013. 
 - xxiii, 413 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199646500 0199646503 
<br/><br/><label>Nat. Bib. No.: </label>GBB279273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8