Rust, Roland T. <br/><br/>
Customer equity management / 
Roland T. Rust, Katherine N. Lemon, Das Narayandas. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2005. 
 - xxii, 551 p. :  ill ;  24 cm. +  1 CD-Rom (4 3/4 in.). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131419293 
<br/><br/><label>LCCN: </label>2004057256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer equity--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.527  / .R87 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/12