Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 9th ed. 
 - United States ;  United Kingdom :  South-Western/Cengage Learning,  c2013. 
 - xxii, 729 p. :  ill. ;  30 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1133191421 
<br/><br/><label>Nat. Bib. No.: </label>GBA928525  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802