Johnson, Brian. <br/><br/>
The little red book of PR wisdom :  your essential companion to understanding the media, and how to use it / 
Brian Johnson. 
 - Dee Why, N.S.W. :  Deep Line Books,  c2012. 
 - xvii, 238 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780987047441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Mass media and business.
<br/><br/><label>Dewey Class. No.: </label>659.2