TY  - BOOK
AU  - Johnson,Brian
TI  - The little red book of PR wisdom: your essential companion to understanding the media, and how to use it 
SN  - 9780987047441
U1  - 659.2 23
PY  - 2012///
CY  - Dee Why, N.S.W.
PB  - Deep Line Books
KW  - Public relations
KW  - Mass media and business
N1  - Includes index
ER  -