International marketing / 
Masaaki Kotabe ... [et al.]. 
 - 3rd Asia-Pacific ed. 
 - Milton, Qld. :  John Wiley and Sons Australia,  2011. 
 - xv, 672 p. :  ill., maps ;  26 cm. 
<br/><br/> Includes references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace. 
<br/><br/><label>ISBN: </label>9781742166032 
<br/><br/><label>Source: </label> 42 McDougall Street Milton QLD 4064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia.<br/>Marketing--Pacific Area.<br/>International business enterprises--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8