Social media marketing : a strategic approach
Melissa S. Barker ... [et al.].
- Mason, OH : South-Western Cengage Learning, c2013.
- xv, 380 p. : ill. ; 28 cm.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.
9780538480871 0538480874
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