TY  - BOOK
AU  - Hayes,Darrell C.
AU  - Hendrix,Jerry A.
AU  - Kumar,Pallavi D.
TI  - Public relations cases
SN  - 9781111836825
AV  - HM1221 .H46 2012
PY  - 2013///
CY  - Australia
PB  - Wadsworth/Cengage Learning
KW  - Public relations
KW  - United States
KW  - Case studies
KW  - Publicity
N1  - Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010; Jerry A. Hendrix appears as the first named author in the earlier eds; Includes bibliographical references and index; MMC930; MMC931; MMC932; MMC933
N2  - Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness
ER  -